LIKE A SUNSHINE !

Client
L'apprêt-Midi

Skills 
Branding
Graphic Design 

L'Apprêt-Midi

This women’s fashion boutique, established in Mauritius in 2017, recently underwent a major visual transformation to reflect the expansion of its physical space.

The founder embodies the spirit of a bold and successful female entrepreneur — a true role model. The goal was to create a brand identity that captures and reflects her inspiring energy.

The new logo features a stylized sun intertwined with an elegant, feminine typeface. This sun carries a dual symbolism: it naturally evokes the spirit of island women, while also representing the radiant energy that shines from a confident, self-assured woman.

The overall identity was designed to convey a powerful message — that all women are radiant, strong, and proud.