TRICK OR TREAT ?

Client
Florian Gareau

Skills 
Art Direction
Graphic Design 
Community Manager
Web Design

Professional Magician

The visual identity for Florian, a professional magician, reflects his minimalist style and passion for magic, while subtly alluding to his engineering background. The logo, with its geometric shape, evokes the “diamond” symbol from a playing card, as well as his logical approach to his craft. Inside, the initials “FG” add a personal and professional touch.

A 360° branding strategy encompassing the visual identity, social media strategy, web design in collaboration with an SEO expert, as well as various communication materials, aims to deliver a cohesive and immersive experience for his audience.